FLIT.ie Empowering Women to Financial Security

Deirdre McCarthy LinkedIn

FLIT - Financial Literacy for women - is inspired by the founder (Deirdre)'s experience as a working single parent in Ireland - juggling family and career, with multiple calls on time and money.

Deirdre's forensic-level focus on finances is a bit of a family joke. Her love of the FIRE (Financial Independence Retire Early) movement is well known.

FLIT 2024 interviewed women across multiple lifestages and backgrounds, financial providers, educators, researchers to understand how women in Ireland manage short- and long-term finances.

• Women don't often talk about finances with friends
• Government sites are useful, but can be text-heavy and hard to process
• Women: strong at managing day-to-day finances and family budgets..
• .. but disadvantaged by time away from workforce:
• .. lifetime loss of earnings & pension contributions,
• .. limited access to employer-sponsored education
• Long-term finance decisions still often led by male partner
• Financial advisors in Ireland not seen as accessible, affordable, trustworthy
• Financial product costs in ireland not transparent
• Women lead busy lives, juggle at-work and caring responsilities and risk de-prioritising own needs
• Current 'lifestage' frames women's circumstances, priorities and opportunities
• There's often a time gap between making a decision and taking action..
• .. possibly due to the emotional processing needed

We believe a market gap exists, in Ireland, for a female-dedicated financial education and action-tracking platform

Women in Ireland who need to better understand their financial options, optimise income and achieve financial security and long-term financial wellness.

FLIT aims to provide useful information, such as:

• How to navigate key financial 'decision points' when living in Ireland
• What resources are available to help with decision making?
• How to make financial decisions with confidence.
• Tips and resources to help manage and structure finances.

FLIT will include features such as:

• Lifestage view
• Learning modules
• Customisable dashboard
• Articles and links to resources and events